So what are Groups?
Groups help you put together users within a contact list based on a set of criteria that you define. By separating users from a single list into groups, your email campaigns can be more focused and you can refine your content for specific types of subscribers.
To create a new group from a list, access the Contact List you wish to apply the rules to and click on Manage Groups on the left hand menu.
Click on Create a Group.
Here you will define the rule by which you will segment your list. I gave my segment a name and added the following rules:
Email must contain Gmail
You will see the total number of recipients found on the list displayed next to the group name.
- You may apply as many criteria or rules as you'd like to a given group.
- You may also create as many groups as you want for any given list. This will help you separate and target users accordingly.